Rebranding for a high school: Marsden High School

Student Project

Design Brief

  • What is it?

    This student project is the rebranding of an existing school as it relocates to new premises.

  • Background

    – Marsden High School has a history of 61 years.

    – The school has approximately 65% of students with a language background other than English and cultural background other than Australian and 26 identified Aboriginal students.

  • Current status

    Marsden High School is under continual improvement in order to become a destination school in the area. Its aim is to be future-focused, with innovative teaching and learning.

  • Tagline

    Current motto on crest is ‘Learning for Life’.

 

Target audience:

Staff, students, their families, and the local community

 

Girls’ hoodie mockup. (mockup from Mockuptree)

 
 

Boys’ hoodie mockup. (mockup from Mockuptree)

Girls’ football set mockup. (mockup from Unblast)

 
 

Boys’ football mockup. (mockup from Unblast)

  • The new logo is designed in a clean and modern style, to distinguish itself from its traditional image.

  • The new logo uses elements of river and snapper fish tail to reflect the historical and aboriginal connection of Marsden High School.

  • The main logo has two elements: the wave and the tail.

  • The wave stems from the shape of snapper fish, and a combination of three waves not only represent Parramatta river, but also the sea of knowledge.

  • The red tail above the wave is a symbol of snapper fish itself, which echos with Marsden High School’s history, but also stands for the students who are “learning for life”.

Original concept and rational