Branding for a TV Channel: Journale
Student Project
Design Brief
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What is it?
This student project is to create an identity and branding for a new channel, Journale, which encourages creativity through interesting, biographical and documentary programs.
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Brand mission
— To encourage and challenge curiosity, creativity, and intelligence of our viewers, via authentic, reliable and innovative content.
— To appeal to diverse audiences.
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Brand vision
— To promote the pursuit of truth, the spirit of exploring, and the courage towards the unknown.
— To know both the past and the future.
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Brand Values
Adventure, creativity, curiosity, experience and exploration.
Main logo
Main logo on clear background
Wordmark-dark version
Wordmark-clear version
Mini logo1
Mini logo2
Mini logo3
Design rationale
Colour palette
Primary colour 1
Secondary colour 1
Secondary colour 2
Primary colour 2
Secondary colour 3
Secondary colour 4
Typography
Target audience:
including both genders in the 16-40 year old age group
Mockup of brand identity. (Image from Pexels | Mockup from Freepik)
Style guide for Journale. (Mockup from Freepik)
Outdoor billboard. (Image from Unsplash | mockup from Freepik)
TV identity (image from Pexels | Mockup from Freepik)
Show & Tune in Time (image from Pexels | Mockup from Freepik)
Now/Next/Then (image from Pexels | Mockup from Freepik)
On screen pop-up (image from Unsplash | Mockup from Freepik)
Magazine (light content). (Images from Pexels | Mockup from Freepik)
Magazine (dark content). (Images from Pexels | Mockup from Freepik)
Bus stop mockup-dark vertion(image from Pexels | mockup from Freepik)
Bus stop mockup-light vertion(image from Pexels | mockup from Freepik)
Tablet and mobile mockup (images from Pexels | mockup from Freepik)
Instagram mockup (images from Pexels, Unsplash | mockup from Freepik)
Facebook mockup (images from Pexels, Unsplash | mockup from Freepik)
Website mockup (images from Pexels, Unsplash | mockup from Freepik)
Rationale
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Logo
It uses the combination of question mark and bulb as well as the human face to portray the essence of curiosity and exploration
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Colour Scheme
— use dark blue to represent nature, freedom and intelligence
— use yellow to represent hope, positivity and energy
— a combination of this two symbolise the connection between nature and human
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How is it different?
It’s unique and identifiable, as it is built on a concrete silhouette yet in a clean, modern and sleek style
Original concepts:
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Thanks for reading!
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